ArchiMetal’s CRM Vision

A group of leaders from across ArchiMetal got together and envisioned a successful CRM implementation (Figure 8). They visualized the entire company collaborating to delight their customers and build lucrative relationships with them by sharing information in real time. They envisioned a customer-centric organization in which each department set measurable goals for serving customers and measured their progress through real-time dashboards.

Figure 8: ArchiMetal’s CRM Vision